A new Avie Records label offer has begun. This year marks Avie’s 10th anniversary. In the first decade the label has built a catalogue approaching 250 titles, a critical mass that attests to the robustness of Avie’s unique business model.
Avie was instantly recognised as a trail-blazer by international media and consumers alike. The label has been hailed as “adventurous” (New York Times), “enterprising (Gramophone),” and “admirable” (The Sunday Times – London).
Over the years, Gramophone Awards have gone to viol quartet Phantasm for their recording of Gibbons’ Consorts, Julian Bream for his absorbing DVD My Life in Music, and Trevor Pinnock for his Brandenburg Concertos with the specially formed European Brandenburg Ensemble. Lorraine Hunt Lieberson and The Dufay Collective have received Grammy® Nominations, and the label has collected scores of other international citations.
The Avie catalogue has grown steadily on the strength of the label’s innovative artist-centric approach. The model – based on artist-ownership and nurtured through complete partnership with the label’s artists – is as robust today as when the label was founded in 2002, having gained a widespread and trusted following throughout the classical music business. Avie was at the vanguard, providing artists a creative freedom not found at any other label, a concept which has spawned a number of imitators but none matching the scope and scale of Avie.